Consumer Decision Making Develop and write an APA formatted 8-10 page paper that explains the following: (1) three to four important concepts you have learned throughout this course; (2) identify the two to three concepts you would like to apply to your current or future work setting and how you will go about implementing them.
Refer to the attached presentation for topics to be covered, along with the following topics:
Segmentation/Group Influence, Learning Memory, Internal Influence, Situational Influence, Customer attitude, Buyer Behavior
Note:
Need peer-reviewed citations for the paper. Consumer Decision Making
Also, please provide practical business oriented application of the concepts wherever applicable as how the concepts can be used in practical marketing scenarios and strategies.
Develop and write an APA formatted 8-10 page paper that explains the following: (1) three to four important concepts you have learned throughout this course; (2) identify the two to three concepts you would like to apply to your current or future work setting and how you will go about implementing them.
Refer to the attached presentation for topics to be covered, along with the following topics:
Segmentation/Group Influence, Learning Memory, Internal Influence, Situational Influence, Customer attitude, Buyer Behavior Consumer Decision Making
Note:
Need peer-reviewed citations for the paper.
Also, please provide practical business oriented application of the concepts wherever applicable as how the concepts can be used in practical marketing scenarios and strategies.
Consumer Decision Making Develop Help
APA Paper Formatting Basics
- All text should be double-spaced
- Use one-inch margins on all sides
- All paragraphs in the body are indented
- Make sure that the title is centered on the page with your name and school/institution underneath
- Use 12-point font throughout
- All pages should be numbered in the upper right hand corner
- The manual recommends using one space after most punctuation marks
- A shortened version of the title (“running head”) should be placed in the upper left hand corner
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