PR Campaign Assignment Help
Picture a new FICTIONAL SUPER GROUP that consists of:
John Mayer- Guitar & vocals (solo artist)
H.E.R.- Guitar and vocals (solo artist)
Chris Martin- Keyboards and vocals (Coldplay)
Sting- Bass and vocals ( Police, solo artist)
Travis Barker- Drums ( BLINK 182 solo artist)
THEY WILL BE BILLED AS
NEVER SAY NEVER
featuring: John Mayer/ HER/ Chris Martin/
Sting/ Travis Barker
A PORTION OF THE PROFITS FROM THE TOUR WILL BE
DONATED TO UNICEF- TO HELP STOP HUNGER WORLDWIDE
The tour is being sponsored by FORD
The graphic theme of the tour will be a something involving FORD’s All electric vehicles.
SPECIFICALLY FOR HW_10 (must include in your PR campaign paragraph)Public Relation Campaign Assignment Help
The group has agreed to hold three press conferences in NY, LA and London to kick off the tour, and the show will consist of some new joint material, but mostly hits from all their various musical careers played together as one band. Each member has agreed to a limited number of phoners, and radio/TV/ in person print interviews.
For HW_10, you are required to provide the following
1.) Basic strategy for PR campaign: what are your story angles? ( world hunger, UNICEF, Ford, etc. ), what type of campaign will it be? TV ( name the TV shows ) and major print ( name the newspapers and magazines )? Trade publications? Regional media outlets tied to the tour dates and press conference locations? All of the above? Take advantage of the new given context about the press conferences and your own press release. The contents MUST be consistent with whatever that was in your press release. 300 words minimum. PR Campaign Assignment Help
2.) A List of the national media outlets ( could be anything from TV to stream, but MUST match what you mentioned in your PR campaign paragraph ) you would approach and what kind of special coverage you would leverage. Be creative but consider special contests tied to various shows ( Fallon or Kimmel ). This is not the kind of group you have to pitch to the media, but you should have basic letter that outlines what your needs are. No word limit, but must include at least five different national media outlets and descriptions of corresponding requirements. (IE: For TIME magazine, we will only consider your publication if we are guaranteed the cover etc).
3.) You have the budget for a high end EPK ( a pre-tour electronic press kit to promote the tour), what would you like to include in it? Location ideas? Take advantage of the different locations as in countries in the coming tour ( dates and locations for the tour are listed below ). Explain how you would give the five artists equal coverage in a 5 – 8 minute video EPK. 300 words minimum.
An example of EPK: https://www.youtube.com/watch?v=jYa1eI1hpDE
4.) As always, plagiarism and exact copying will not be tolerated. I will be checking Wikipedia and artists sites for this.
The band will have 3 weeks of rehearsals in Los Angeles, before embarking on a world tour set to start in April in Columbus, Ohio PR Campaign Assignment Help
Here are the tour dates:
1 May, 2022
MidFlorida Credit Union Amphitheatre
17th June 2022
Nagoya Zepp Japan
The 02 ARENA
JULY 15- 20th
AUG 2nd 2022
CAPE TOWN, SOUTH AFRICA
AUG 10th PERTH, AUSTRALIA
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