IS for Business Questions
1. Why was radical design of business processes embraced so quickly and so deeply by senior managers of so many companies? In your opinion, and using hindsight, was its popularity a benefit for businesses? Why or why not?
2. Off-the-shelf enterprise IS often forces an organization to redesign its business processes. What are the critical success factors to make sure the implementation of an enterprise system is successful?
3. ERP systems are usually designed around best practices. But whose best practices are the right ones? A western bias is common; practices found in North America or Europe are often the foundation. When transferred to Asia, however, the resulting systems may be problematic. Why do you think this is the case? What might be different in the way different countries use processes (besides the standard “language” difference)?
4. Have you been involved with a company doing a redesign of its business processes? If so, what were the key things that went right? What went wrong? What could have been done better to minimize the risk of failure?
5. What do you think the former CIO of Dell, Jerry Gregoire, meant when he said, “Don’t
automate broken business processes”? 17
6. What might an integrated supply chain look like for a financial services company such as an insurance provider or a bank? What are the components of the process? What would the customer relationship management process look like for this same firm?
7. IS for Business Question Help Tesco, the U.K. retail grocery chain, used their CRM system to generate annual incremental sales of £100 million. Using a frequent-shopper card, a customer got discounts at the time of purchase, and the company got information about their purchases, creating a detailed database of customer preferences. Tesco then categorized customers and customized discounts and mailings, generating increased sales and identifying new products to expand their offerings. At the individual stores, data showed which products must be priced below competitors, which products had fewer price-sensitive customers, and which products must have regular low prices to be successful. In some cases, prices are store-specific, based on the customer information. The information system has enabled Tesco to expand beyond groceries to books, CDs, DVDs, consumer electronics, flowers, and wine. The chain also offers services such as loans, credit cards, savings accounts, and travel planning. What can Tesco management do now that they have a CRM that they could not do prior to the CRM implementation? How does this system enable Tesco to increase the value provided to customers?
IS for Business Question Help APA Paper Formatting Basics
- All text should be double-spaced.
- Use one-inch margins on all sides.
- All paragraphs in the body are indented.
- Make sure that the title is centered on the page with your name and school/institution underneath.
- Use 12-point font throughout.
- All pages should be numbered in the upper right hand corner.
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