Global Product Markets
Global Product Design – YouTube
What is a Global Brand? – YouTube
Global Brands vs Local Brands – YouTube
APA FORMAT
Core Principles of International Marketing – Simple Book Publishing (wsu.edu)
Chapter 8:
. Define the global product – standardized and adapted products.
2. Define the country-of-origin effect and give examples. Global Product Markets Assignment
3. Define brand, as it relates to marketing. Differentiate between local brands and global brands.
4. Define Bottom of the Pyramid marketing (BOP) with examples of firms pursing BOP strategies.
5. What are the twelve principles of BOP innovation?
Chapter 9:
1. Define global branding and give examples of successful global brands.
2. Discuss the three global branding structures, giving an example of each structure. Include in your example what makes the brand successful.
3. What are the trade-offs of centralized versus decentralized marketing decision making in the global market?
Land & Nature Jerky Analysis Global Product Markets Assignment
Individual Assignment. Please complete this work individually without referencing any
additional information (e.g., on the web). If you have questions, please ask me rather than
anyone else (Margaret.campbell@ucr.edu). Please be sure to show your work (points will depend upon my being able to tell what you did).
1) (6 points) We went over incremental revenue to cost in class. Please compute the ratios for 2018 for a) trade promotions and b) consumer promotions. Please compare each to the industry average.
2) (5 points) We went over the Return-on-Marketing-Investment (ROMI) in class.
Please provide the ROMI for 2018 and 2019 for BOTH trade promotions and consumer
promotions.
3) (4 points) Kathy Ayers has asked you to provide two things that you think might explain the trade promotion results and two things that you think might explain the consumer promotion results. Be sure to carefully explain
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