Outline Layout Assignment Questions
I. Strategic Profile and Case Analysis purpose (INPUTS and OUTPUTS: Chapters 1-3)
II. Situation Analysis (INPUTS and OUTPUTS: Chapters 1-3)
a. General environmental analysis (This involves demographic information)
b. Industry analysis (Remember the Five Forces Model)
c. Competitor analysis
III. (SWOT Analysis): Identification of Environmental Opportunities and Threats (External)
and Firm Strengths and Weaknesses (Internal). What are some economic and market
indicators that could impact your organization’s ability to compete? In addition, provide
the following financial ratios: (1) return on total assets, (2) operating profit margin
(or return on sales), (3) net profit margin (or net return on sales), and (4) current
ratio. Describe what these mean to your organization.
IV. Strategy Formulation (Remember Chapters 4-9) Outline Layout
a. Current Strategy—Business Level and Corporate Level Strategies, M&A,Alliances
b. Strategic alternatives to the strategies in (a) above
c. Alternative evaluation (different from what is currently being used by the
organization, if applicable)
d. Alternative choice (if applicable)
(In this section, you will identify the strategies discussed in class: business level and
corporate level strategies, cooperative strategies, merger and acquisition strategies, and
V. Strategic Current and Alternative Implementation Strategy (Remember Chapters 10-
13)–governance polices, current organizational structure and controls, leadership
a. Action items
b. Action plan
(Here, you will identify implementation strategies discussed in class in addition to
identified strategies discussed in class that included: corporate governance,
organizational structures and controls: strategic and financial controls, what kind
of leadership is being used, and corporate entrepreneurship, innovation, and
strategic competitiveness as part of the Action items and Action plans).
APA Paper Formatting Basics
- All text should be double-spaced.
- Use one-inch margins on all sides.
- All paragraphs in the body are indented.
- Make sure that the title is centered on the page with your name and school/institution underneath.
- Use 12-point font throughout.
- All pages should be numbered in the upper right hand corner.
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