Qualitative Research Assignment help

Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. 

Pros of Qualitative Study: 

  1. Qualitative Research can capture changing attitudes within a target groupsuch as consumers of a product or service, or attitudes in the workplace.
  2. Qualitative approaches to research are not bound by the limitations of quantitative methods. If responses don’t fit the researcher’s expectation that’s equally useful qualitative data to add context and perhaps explain something that numbers alone are unable to reveal.
  3. Qualitative Research provides a much more flexible approach. If useful insights are not being captured researchers can quickly adapt questions, change the setting or any other variable to improve responses.
Qualitative Research Assignment help

Cons of Qualitative Research:

  1. Sample size can be a big issue. If you seek to infer from a sample of, for example, 200 employees, based upon a sample of 5 employees, this raises the question of whether sampling will provide a true reflection of the views of the remaining 97.5% of the company?
  2. Sample bias – HR departments will have competing agendas. One argument against qualitative methods alone is that HR tasked with finding the views of the workforce may be influenced both consciously or unconsciously, to select a sample that favors an anticipated outcome.
  3. Self-selection bias may arise where companies ask staff to volunteer their views. Whether in a paper, online survey, or focus group, if an HR department calls for participants there will be the issue of staff putting themselves forward.

A good example of a qualitative research method would be unstructured interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words. This helps the researcher develop a real sense of a person’s understanding of a situation.

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