Create a list of steps/actions that you think should be taken as part of the go to market strategy. This should be focused on selling the consumer, and not selling it into other retailers.
In addition to the GTM Market strategy, write up one paragraph of romance copy that will live on the web listing. For reference what our typical copy looks like, take a look at some of the models on our brand’s website (focus on just the long copy, do not worry about the bullet points below it) https://www.bodyglove.com/collections/boards-kayaks
Situation
We are bringing a brand new inflatable paddle board to market called the Voyager, set to launch in the spring of 2023. The unique selling feature of this board is that, in a first for our company, we will be including an outboard engine in the package, meaning the end user now has the option to either paddle or ride around effortlessly while on the water. While this represents a significant value add, the motor itself is quite expensive. Instead of a typical $999 MSRP for a paddle board, this model will retail for $1,899. Sam’s Club, one of our retail partners, has agreed to sell the Voyager in their stores and has placed an initial order of 2,000 units.
Task
Create a list of steps/actions that you think should be taken as part of the go to market strategy. This should be focused on selling the consumer, and not selling it into other retailers.
In addition to the GTM strategy, write up one paragraph of romance copy that will live on the web listing. For reference what our typical copy looks like, take a look at some of the models on our brand’s website (focus on just the long copy, do not worry about the bullet points below it)
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